You may have the best-designed website in your niche but if you are not getting enough conversions to keep the business going then it might be time to give your website a second look. Conversions is actually one the biggest challenges faced by many businesses that have gone online in the hope of attracting their target market using the most cost effective way possible.
Internet marketers sometimes get too focused on improving traffic and achieving higher search rankings, they forget the most important thing for any business endeavor and that is a high conversion rate. Undoubtedly, you need to increase your site visitors or traffic to get more potential customers. But there is also no argument that it is better to get half of your existing traffic with a higher conversion rate than getting double the traffic with lesser conversion rate. Simply speaking, any online entrepreneur would be delighted having 100,000 visitors per month with half of them buying goods and services than having 200,000 visitors per month with only a 10 percent conversion rate.
But how can one achieve this feat?
Just like the proverbial soup, there are many factors to consider before you can achieve a higher conversion rate. There are many ingredients you need to put in your wok to make sure that your visitors stay long enough in your site to be able to purchase what you are offering, or even just sign up to try for free any of the products or services you are offering.
One of the glaring reasons why users hit the back button is lack of trust and not finding what he is looking for in your site. Once your visitor makes an assessment and decides that your website does not offer what he is looking for, then you have lost a potential conversion.
While working on that trust, you also need to work on the following ingredients to make sure that you can generate the highest conversion possible:
1. Website design
While you do not need to create a flashy website with all the whistles and bells, you should make sure that you have a pleasant enough site which will give your visitors a chance to surf the site efficiently and convert them into paying customers. A decent website layout is enough but it should have accurate content and easy-to-navigate functions. Avoid websites with heavy graphics which take more time to open as it turns off visitors easily. The font type and color should also be easy to read and contrasts well with the background. It is also important to place a strong call to action, ads or banners in every page of the site to encourage visitors to check their options.
2. Trust logo
You may think of it as part of design but the logo you place on your website can establish trust between you and your visitors and can influence your sales. Trust is an important factor for shoppers especially when it comes to business. Your logo may not be that of a fortune 500 company but it should show your visitors and potential customers that they are dealing with a professional business entity and not a fly-by-night one. The best place to put your symbol of trust is near your header and logo. Having the Better Business Bureau logo for those who do business in the United States or the Chamber of Commerce logo for specific areas would add credibility and trust factor to the site. If your business belongs to an association with a large membership then the logo of that association would benefit the site.
3. Good Content
Your website should not only have content, but good content that makes use of keywords for purposes of search engine optimization. But more than anything else, you should put informative content on your site that will aid your readers into making a decision regarding the products or services they need. Visitors easily get discouraged when faced with skimpy content that does not make sense so you lose the chance of conversion. The content need not be very wordy but it should be easy on the eye and provides at least an outline or subtitles of important topics. Just show your readers what you are driving at and get to the point!
4. Safe and fast Payment
A lot of visitors would have become conversion but most websites lose them because of hitches and difficulties in the payment methods in their websites. Show your visitors and buyers that their credit and other information is safe with them through the placement of icons for PayPal or Verisign. Buyers are usually hesitant about making a purchase when they doubt the security of the website they are doing business with. Do not let your customers assume that their payments are safe with you, but tell them that their payments are processed in a safe manner. The use of these icons alone will encourage confidence in your website. Avoid long checkouts when it comes to payments because you stand to lose your potential buyer when he gets bored or pressed for time trying to wait for his transaction to go through.
5. Contact details
Assuring your buyers that their information is safe with your website is not enough. Make sure you make your contact details including your phone number are visible by putting them in highly visible areas such as the top right side of the page. This will assure your buyers that it will be easy to contact you in case something becomes amiss or if they need some after sales service or just need to talk to someone about the product or service later on.
Getting visitors to check out your site already took some effort on your part. Take every opportunity to hold on to your visitors and to get more conversions once they are already at your site. By checking out these five factors you will have more chances of getting conversions once you get the traffic in.
Pay per click or PPC advertising has often been equated with Google advertising that the newbie internet marketer would think it is the only option available for those who want to go into pay per click advertising.
PPC is actually an internet advertising model used by various providers, including Google Adwords, Microsoft adCenter and Yahoo! Search Marketing which are considered the three largest network operators.
Under the PPC scheme, the websites which hosts the advertisements get paid only when the advertisements are clicked. While advertisers bid on target-market relevant keyword phrases for search engines, a fixed per click price is charged by content sites.
PPC follow the affiliate model which provides income to the affiliate that could generate sales. Without sales, there is no cost for the merchant.
So how does the PPC system work?
Let’s say an advertiser has a list of keywords. When one or more of these keywords match a keyword query, specific advertisements called sponsored ads or links are then displayed in websites that make use of PPC ads. The same is true when relevant content is displayed by a content site.
The bid-based model is followed by Google, Yahoo and an MSN, with the cost per click dependent on the search engine and a particular keyword’s level of competition.
Adsense users are familiar with how Google PPC works, and are most probably aware of how the system can be susceptible to abuse. Unfortunately, click fraud is a common dilemma among all the providers who have implemented a system to automatically guard and detect abusive clicks.
Google’s Adsense is usually the model used for PPC as it is the number one PPC affiliate program in the world. A significant part of Google Adsense is Google Adwords which allow website publishers to display contextual text ads and earn from them. Through the Google AdWords program, Google gets paid by the advertiser, and the publisher gets paid by Google. Every click on the website ads means income for the website owner at a rate of between $0.02 per click to as much as $100 per click.
AdWords is big business for Google which earned a total of $23 billion in total advertising in 2009. Included in the AdWords program are par per click advertising as well as banner, rich-media and text site-targeted advertising. Google offers short text and image advertisements.
How many times have you used Google to search for information? You are not alone. The reason why most consumers prefer to use Google is the swiftness with which it can find the relevant information you need. And as an entrepreneur who wants get your product within the reach of your target market, it is easy to decide on which provider to trust your money with when it comes to advertisement.
But while a lot of affiliates make up to $1000 or more from Google Adsense every month, not everyone are equally successful. For one, publishers have to comply with the strict rules imposed by Google Adsense including quality content, minimum web traffic and websites that are at least 6 months old.
If you’ve tried and failed in Google, or if you want to expand your income using other programs, then it is good to note that there are other affiliate programs aside from Google and they follow almost the same system and principle. Just like Google, these affiliate programs pay you through Paypal or other methods once you reach the minimum payout limit. But first, you have to create your own website so it can host relevant ads depending on your content.
Not too many people know about the MSN adCenter and understandably so considering that it is the new kid on the block. Advertisers only have to pay for ads that get clicked on, plus they can set their own price per click. If you are new to the world of PPC then MSN’s adCenter will be able to help you decide how to go about your PPC campaign by providing tools that will help you choose the most appropriate keywords for your business. It will also provide you more information about your target market and the performance of your ads.
Unfortunately, MSN’s adCenter has limited availability for now as it is still a beta and is undergoing a US-only pilot program. But generally, it works like Google and Yahoo’s PPC programs in terms of keyword bidding, and ad targeting. What sets the MSN adCenter program from the rest aside from demographic targeting for their advertisers, a feature it shares with Google AdWords, it also allows a more time-specific ad targeting system. With MSN’s adCenter, advertisers can target their ads on specific times of the day or days of the week.
While there is no minimum spending requirement for MSN adCenter and you can work on the budget you have set, there is however a $5 initial set up fee. The $.05 minimum keyword bid is relatively cheap but you have to consider that MSN has a search market share of only 10 top 15 percent.
You will have the chance to get your hands on various online marketing tools when you choose Yahoo! Search marketing or YSM. This includes local advertising, sponsored search and directory submissions. YSM generally refers to Yahoo’s pay-per-click service which ranks next to Google Adwords. It is in fact the next best alternative if you want to opt for other PPC providers as it has a large market reach.
Online marketers usually go for YSM ad campaigns as they are easier to set up. You however have to contend with a certain period wherein the new listing will be reviewed by the editorial team. While YSM has a lower volume compared to Google, it has proven to be more profitable for some marketers given the lower cost sales.
If you are aiming for an older market, then research shows that you may be better off with Yahoo PPC which is favoured among those moving in the Business To Customer market. Yahoo PPC is cheaper by almost 50 percent compared to Google. Other marketers also like the fact that with very little competitor in Yahoo PPC, they get the chance for higher conversion rates.
While Google is more popular, online marketers will easily agree that Yahoo PPC brings in more profit but it will still depend on your market, the AD texts uses and the chosen keywords among others.
Each of the three PPC providers namely Google, MSN and Yahoo has its own advantage and disadvantages. This makes it all the more important for you to focus not just on one online marketing strategy, but if possible on several providers. This way, you will be able to spread out your resources and get different results that will help you decide which strategy to put more resources on.
Need some help promoting your business online? Then you will most probably need the services of an internet marketer who will make sure you get your internet marketing strategy right the first time, instead of doing it following the hit and miss method by yourself. If you decide to get the services of an internet marketer then be prepared to sign an internet marketing agreement to keep everything official and in black and white.
While most people go into an internet marketing agreement verbally, it would be to the advantage of both parties if an internet marketing agreement is signed, so they will know what is expected from each one of the parties. The agreement serves as a written guide as to what should be done, at what cost, and for how long.
Marketing has come a long way from its early beginnings as a mere word of mouth method of promoting products and services. It has levelled up, and now makes use of the internet to promote business not only to a specific location but sometimes even to the whole world. The world has become so connected through the internet that it is possible to sell products to various consumers in different locations all at one time.
But how does one do it? This is where the function and the services of an internet marketer become significant. Marketing is an all-encompassing term with the end-goal of putting your business within the reach of potential customers. He services rendered under an internet marketing agreement can range from pricing, packaging, sales, distribution and even public relations, depending on the agreement. This is why it is important to put into writing the specific results expected by both parties in an internet marketing agreement.
What to expect from an internet marketing agreement?
It is important that you know what to expect and what to look for in a contract before you sign an internet marketing agreement. No matter how you call it, this agreement is really a contract between two or more parties, with stipulations on what one party should do in exchange for what the other party must pay for.
Here are some of the questions you should ask yourself, better yet your lawyer or the other party, before you sign an internet marketing agreement:
Are the parties to the contract clear?
The internet marketing agreement should clearly indicate which parties are involved and the capacity of each party in entering the agreement. In the case of the internet marketer, his expertise as an internet marketer should be clear and if possible the office or business being represented. On the other hand, the capacity of the other party hiring the services of the internet marketer should likewise be clearly stipulated. And if there are other parties to the internet marketing agreement, then their roles should also be clearly stipulated or indicated.
Is the agreement clearly written?
The simpler the internet marketing agreement is, the better for both parties. Simplicity here means both parties are able to tell what is expected of them during the duration of the agreement like the services to be rendered, the duration and the expected payment for the work completed. If the agreement sounds so complicated that both parties need to consult a lawyer then you may want to think again before signing on the dotted line.
Are the methods clear?
If you have agreed on specific methods or strategies to be implemented for the internet marketing agreement like perhaps website design, email marketing and other methods, then you might want this clearly indicated in the internet marketing agreement to avoid misunderstanding later on.
Is the agreement binding?
Online transactions are so prevalent these days that you may even be handling your internet marketing agreement through email. And if you are asking if this is binding then the answer is yes provided all the requisites of the contract or the agreement are present including the agreement of both parties. For as long as there is an offer and an email from the other party accepting the terms of the internet marketing agreement, then the contract is binding for both parties, even if there is no signature involved. And if you’re still in doubt, then check out the Electronic Signatures in Global and National Commerce Act signed in June 2000.
This should warn you to be more careful when you merely intend to negotiate the terms without really accepting the terms and agreeing into a contract.
Is the price right?
The usual bone of contention between the parties to an internet marketing contract is the price. It is important that both parties stipulate the price to be paid in total for the whole project. Better yet, a price corresponding for each milestone should also be indicated in the contract to make sure that if the other party rescinds or both parties agree not go on with the remaining work to be done, then a corresponding price is stipulated for the work completed.
Is the time doable?
Internet marketing usually takes time but it would be ideal to put some stipulation as to when both parties expect to complete the project. There should also be an allowance in the timeframe in case some emergency comes up or if the earlier phase of the internet marketing agreement takes some time to accomplish.
Is the agreement acceptable to both parties?
Perhaps, the final question that both parties should ask before they sign an internet marketing agreement is whether or not all the agreements set in the contract are acceptable to them. Otherwise, this would signal a problem even in the early stages of the agreement. If both parties are satisfied as to what they will be getting from the agreement, then you can expect everything to start just right.
Never enter into an internet marketing agreement if you are not sure what you are getting into and what you will be getting out of it. Entering into an agreement can be an additional expense for your business so you should make sure that you have everything in order from the price, timeframe and the expected output before you sign on the dotted line.
The terms Search Engine Optimization (SEO) and Search Engine Marketing (SEM) have always confused people who thought that they mean the same thing. Even internet marketers use them interchangeably not knowing that they are two different things.
While SEO is just one of the many components of SEM, the two have actually been compared against each other resulting to a competitive streak between the two, much like the nuclear arms race between the Soviet Union and the United States.
If you want to market your website by promoting its ranking in the search engines, then you are actually doing Search Engine Marketing or SEM. There are different ways to implement your SEM campaign including but not limited to paid listings, pay per click advertisements, or through an improved rank in the natural search engine listings.
SEM is an internet marketing strategy that aims to increase the visibility of the website in the SERPs or search engine result pages with the end goal of promoting the website to its target market.
If you are implementing a search engine marketing campaign then you would probably resort to SEO as this is the most cost-effective strategy you can use to bolster your SEM campaign. By optimizing your website for search engine listings, you get more traffic on your site which could lead to more conversion. But then again, SEO is just one of the many components of SEM which really covers a wider scope.
A comprehensive SEM would include SEO, pay per click and other pay-for-placement management schemes, increasing link popularity, submissions to directories and search engines, and monitoring of site performance.
Despite the remarkable difference between the two, there are still people who think they are one and the same.
SEM is actually the mantra of every internet marketer and proof of this is the $13.5 billion spent by North American advertisers in 2008 for search engine marketing alone. Just think of how much income Google is getting from harried internet marketers and you will get a clearer picture of how significant SEM is for website entrepreneurs. Think of the other SEM vendors like Microsoft adCenter and Yahoo! Search marketing and you will get a bigger picture of how big SEM has become.
Just like the nuclear arms race, the development of SEM and SEO did not come easily. In fact, the terms were so new that most online entrepreneurs did not even understand it and so they relied on third parties to manage their search engine marketing.
SEM actually became popular when people started to realize how easy it is to look for information on the web through the search engines, which further encouraged them to increase their web surfing hours. The pay-per-click program and the other income generating programs of the SEM vendors were actually an offshoot of the need to have some source of income to finance their services.
Search engines like Google and Yahoo consider the pay-per-click program as their main money-making business. Faced with the Google-dominated market, vendors like Microsoft and Yahoo! allied themselves and were given the formal approval by US and European regulators in 2010.
It was Danny Sullivan who proposed the term Search Engine Marketing in 2001 to include the different strategies including SEO, site and directory submissions, linkages and other online marketing strategies. The term has even been extended SEMM or Search Engine Marketing Management which already includes the management of a marketer’s return on investment or ROI. SEMM includes money-saving SEO techniques including proper design of the web page and strategic placement of original content on the web pages.
Just like the nuclear arms race, the use of SEM and SEO has also faced ethical issues like the use of Black Hat versus White Hat strategies. Another controversy related to SEM and SEO is the apparent infringement on trademark when it comes to bidding for the brand names of the competitors. While it prohibited such a practice, Google has changed its policy in 2009 and now allows the bidding of branded terms provided information about the trademark term is indeed found on the landing page.
SEM is admittedly a very broad term that encompasses a lot of things including SEO. The ultimate goal of SEM is however to promote the website to its target market so that it gets more traffic and in most cases, conversions.
But while SEM and SEO move in the same circle, there are aspects of SEM that do not include SEO including the act of paying a directory in exchange to being immediately added into its database. Some marketers prefer this method especially if they want the spiders to easily discover their sites despite frequent changes. Paid advertisements that make use of keywords even if it does not lead anyone to your site is another strategy not included in the realm of SEO.
While SEO is cost-effective and is preferred by online marketers, there is some sense in investing a little money in the said SEM practices considering their immediate results. If you want your site to be spidered right away so that you get the needed traffic and possibly the target conversion rate, then these SEM strategies is the way to go.
However, you will realize that SEO is a significant part of SEM once you have convinced your target market to visit your website but you do not have the capability to hold them there or to convince them to come back to your website. This is where proper SEO shows its face. Without it, you may be able to convince people to visit your site but without SEO, it would be easy to check out similar sites that offer what they need.
Information is still the name of the game because the back button of the browser is only a click away. And failure to do that may just leave you behind in the new race of the century.
Wordpress has become one of the most popular and in demand blogging platforms the world over although not too many people have discovered its many features. It is after all a Content Management System or CMS that can help in setting up not only a blog but also a website. Small businesses usually prefer to build their websites using WordPress as it allows them to easily manage updates on their web pages.
Matt Mullenweg first released WordPress, which is the most widely-used CMS today, way back in 2003. By the year 2010, the 3.0 version of WordPress has been downloaded for more than 12.5 million times.
One of the things that make WordPress very popular among people from all walks of life, from students who are new to the blogging world, to online marketers who are experts in Search Engine Marketing, is the availability of a template processor system. This system allows users who know the basics, but who do not want to tamper with their HTML or PHP codes, the chance to re-arrange the widgets on their website or blog and even change themes at any time.
Those who have a more advanced knowledge in web design can however tinker with the HTML and PHP code in their themes to customize their sites. With WordPress, it is easy to tag your posts and to assign your articles to multiple categories. It is also possible to work on some of your WordPress admin panel features right in your Blackberry, iPhone or iPod Touch.
But more than anything else, users get addicted to WordPress because it offers a free content management system which is attractive to small business owners who admire all that power under the hood without additional cost on their part.
While it was primarily designed as blogging platform, no rule mandates that it can only be used as a blogging tool. However, you can use the advantages brought by the blogging functions of WordPress to run your website. For one, you can introduce fresh content on your website to encourage high rankings in the search engines using an easy publishing process.
There are many reasons why small business owners prefer to use WordPress to run their websites.
For one, WordPress is a semi-automatic platform that provides many search engine optimization benefits with only a few tweaks. Even if you are not an expert in SEO management, you get SEO benefits out of the box, just by using WordPress.
So you don’t know HTML but you want to update your website’s content. If Dreamweaver proves to too scary for you but you don’t want to consult your webmaster even for small website changes, then WordPress will work well for you as it will allow you to use the simple rich text editor to edit your site’s existing pages or create new ones.
And since WordPress has become too popular, a lot of developers are also catching up with its popularity by sharing new design themes for free. You can also expect access to a host of cool plug-ins from website ratings, contact forms or even polls. Any problem you encounter with WordPress can be easily solved through the various forums aimed to do just that.
How To Keep Up With WordPress
Many pioneering WordPress users are well aware about the frequent system upgrades to further improve the platform and also to serve as security fixes. Updates are also easy to do with just a few clicks. Since it is an open source, the underlying codes in WordPress are easily seen and can be customized to the needs of the website owner. You can use a specific theme and then edit the header to customize it following your business logo or brand.
Wordpress is highly customizable thanks to its plugin functionality which allow users to add maps, forums and photo galleries on their site. For small businesses, it is the shopping cart plugin which has made WordPress more attractive and useful. One good thing about WordPress plugins is that they can be installed with just a click, without the user tampering with its codes. You can use the pre-existing WordPress themes and then improve on it by customizing the design.
No, the world has not gone too high-tech on you even if you see a lot of websites even for small businesses. Thanks to WordPress, it is now easy to create a website in just a few minutes even if you are totally new to web design. As a bonus, it is easy to keep your site’s security up to date whenever there is a new version because WordPress usually provides a link that will allow you to upgrade with just one click. However, if there is one thing you should learn about updating then it would be the ability to back up your site just in case it does not work out right the first time.
Even bloggers would admit that the simple layout of WordPress makes it a Google favourite. Simply said, your website gets better results when it comes to search engine spiders, thus improving your Search Engine Optimization campaign.
Designing a website and keeping it in top shape would require time, money and effort. That can prove too much for a small business owner who also has to think of overheads and other expenses to keep his business afloat. With WordPress, it is easy to make your business look professional without all the fuss connected with web hosting and other site maintenance problems. So why not use WordPress for website development? Once you make that decision, the exciting world of WordPress is now yours to explore.
In the first place, internet marketing may sound like outer space for you if you are a newbie in this ballgame. But it would be worth your while to learn a few things, even just the basics, of internet marketing if you want to succeed in business especially at this time when the internet plays a very important in almost every business process from registration, launching, marketing and even selling.
There was a time when people thought that only online businesses could benefit from internet marketing. That is no longer true today when most businesses have taken to the internet for most of their marketing needs. Even the small local businesses are starting to realize the benefits of going online and promoting their trade to internet users.
While not all people are experts on internet marketing, you do not need to be one to help promote your business. However, not knowing a thing about internet marketing can be costly so you need to know the basic marketing strategies to jump off your internet marketing plan.
The first thing you need to do is to get rid of the technical barrier. The term internet marketing should not get you into a panic because it simply means marketing or promoting your products or business through the use of the internet. When you become comfortable with the term then it would be easy to take note of the strategies that you need to implement along the way.
Strategies for internet marketing
Putting up a website or blog
Build an internet presence by creating a website or registering in one of the free blogging platforms. Most businesses prefer to have a designer create their website and once it is running then that’s it. However, there is a cost-effective way of getting your business online and that is by making use of the free blogging platforms like WordPress or Blogger. It is easy to register in any of the free sites and they even help you design your own site with the ready-made themes. These blogs are so easy to use you can update it regularly and interact with your target customer without any effort at all.
Promote your website
Once your website or blog is up then you need to promote it. The most common method of promoting businesses nowadays is by opening up a Facebook and a Twitter account. These are very interactive social networking sites that can help you get the attention of your target market in no time at all. Submitting the url or address of your website or blog to the different directories would be a good idea to help popularize the site.
Go for email marketing
Email marketing is one of the most effective methods of promoting your business online. It is not only free but it is an efficient way of informing your target market of your launching date, promotions and other marketing gimmicks you have set up for your business. However, you should only send emails to people who have opted in to your si8te or those who have agreed to get information from your business. You can get your list of email addresses from trade fairs or from the website itself, by putting up a form where your visitors can subscribe or put in their email addresses if they are interested to receive further information from you.
This is also another surefire way of getting the attention of your target market without spending anything at all. There are hundreds of online press release sites and you only need to choose those that provide free press release publications subject to certain limitations. You can get a writer to write your news release and then submit it to the online press releases. This is one way to get more traffic to your website or blog.
Internet marketing is an inexpensive way of making local businesses known to their target market. Compare the cost of internet marketing with the cost of traditional advertising and you will be amazed at the big difference. Unlike the multinational and bigger businesses with more capital for marketing and advertising, local businesses have limited budget for marketing and this would be maximized when internet marketing methods are implemented. This is also the most feasible method for local businesses since they only need to reach out to a target market within their vicinity.
With recent data showing the popularity of internet shopping, going on a full-blast internet marketing strategy for your local business will allow you to reach more people using the least amount of resources. Locals or those who live near your area who see your business and products online but who are not satisfied purchasing their products without actually touching or seeing the goods can just visit your store and make their purchase there too. Internet marketing will help you target customers buying online or just window-shopping online but intending to buy the goods right at the store.
The many horror stories people may have heard about pay per click or PPC marketing can easily discourage a new internet marketer. But if you really want to succeed, nothing should stop you on your tracks until you have exhausted all the information that will tell you the truth about the benefits of Google PPC for lead generation.
There is no proven formula for internet marketing but if you listen to other internet marketers, one strategy that has proven to be effective is the use of PPC. Websites that have the PPC advertising model only get paid when the ads are clicked. However, Google and the two other top PPC providers Microsoft adCenter and Yahoo Search Marketing are aware of abusive clicks and have implemented automated systems to guard corrupt web developers.
While there are risks involved in the use of PPC, the advantages are far numerous provided you put in the necessary control and monitoring protections. By planning and executing your PPC plans properly, you can be sure that your pay per click marketing campaign will bring in more rewards.
Most marketers only think about the exposure their businesses will get through PPC that they fail to realize the benefits of Google PPC for lead generation. The internet boom has ensured the availability of millions of users who will be clicking on various PPC advertisements whenever they encounter a product or service that interests them.
When users click on a specific advertisement, they are then redirected to the advertiser’s site. While this is enough to get exposure for the business, and can even lead to an on-the-spot sale, an expert internet marketer will take advantage of the traffic by making sure that the user does not leave the site without leaving his contact details.
Advertisers actually hit two birds with one stone when they use Google PPC. Aside from leading consumers to their websites, there is also that opportunity for lead generation.
Advertisers have to decide on the type of PPC they want to avail of even before they venture into this internet marketing strategy. The flat rate PPC provides a fixed amount for every click. Another type is the bid-based PPC whereby the advertisers have to follow an auction-like procedure where they have to compete with the other advertisers.
But more than the amount offered to the host per click, it is important that advertisers know the strategic areas where their advertisements should be placed as it will increase the chances of the ads getting clicked and of generating as many leads from the advertisement.
Google PPC is actually one of the most effective ways of attracting visitors to a particular website or page. It is now up to the website or business owner to create an attractive landing page and a fast and easy system to beguile the users to subscribe.
Lead generation is an important part of doing business online. By getting as many consumers to subscribe to the website, you will be able to generate leads. This will increase the chances of getting more sales and loyal clients.
While there are other ways to generate leads including participation in trade fairs or exhibitions where you can give away items in exchange for the contact details of the participants, that would entail more resources, time and effort compared to using online methods for lead generation. By automating your marketing strategy through PPC for lead generation, you have more time in your hands, and more people on your list.
PPC For Easy Traffic-Generation
Internet marketers who cannot wait for months to benefit from the effects of search engine optimization are veering towards pay-per-click search engine advertising for its instant lead generation capabilities. PPC has proven to be a reliable alternative for short-term traffic generation.
While PPC is not recommended for long-term advertising results, it can however be relied on by internet marketers when it comes to lead generation. It is easy to set up a PPC campaign and it can be affordable too. But before you start with your PPC campaign, make sure you have set in place a lead capture page which will serve as the catch basin of all your leads. This is a page that contains your business information including pertinent product features that you want your target market to know. But more importantly, the lead capture page gets all the important contact details of visitors including their name, phone number and email.
Once you’ve got your visitor’s contact details through the lead capture page, then that’s the time for you to dangle that all-important link to the main website, either that of your own business or the company-provided website if you are an affiliate.
Some online entrepreneurs complain about having too many visitors to their site but with very low conversion rates. If this is the case, then it might be time to revisit your lead capture page and check if it needs redoing. Most visitors get turned off with lead capture pages that makes it difficult for them to leave their contact details so make sure you give your visitors an easy time and stress-free way of leaving their contact details. Otherwise, you give them a reason to click that ubiquitous “x” at the top right side of the page or wherever the “close” button is located in your site.
Search Engine Optimization takes some time to learn and to produce results. If you do not have the skills and the patience for this, then PPC is a good option not only for advertising purposes but also for lead generation. PPC will help you see your keyword on Google’s first page. And with your ads seen at the top of the search results, chances are, your website will receive targeted leads on a daily basis.
The secret to generating leads through PPC is by targeting consumers who are ready for your product, have a need for it, and are willing to buy it. It is thus important to choose a targeted and more descriptive keyword identified with your products or business. Long phrase keywords are usually cheaper than the single keywords. They are also more practical since they tend to quickly identify the niche of your business and will thus attract more people who are willing and able to buy your products.
Knowing all these basic information about Google PPC and how it can help you in your lead generating efforts would make you realize that there is actually nothing to be afraid of, not when you have this much control over your Google PPC marketing efforts.
So how can you get access to over 80 million potential consumers each month without spending a dollar? Your first reaction would be to turn this down as a crazy idea. But then again, this can be possible if you know how to make the most of Google search.
As a premium search engine, Google.com has millions of users who can make your website traffic sizzle. But isn’t Google expensive? Getting your website listed on Google can be expensive but there is a way to get into Google’s list fast, easy, and free.
If you are a frequent internet user then you must have relied on Google Maps primarily to get driving directions to a location where you want to go. While Google Map has become popular primarily because of this function, there is another way to use the map and that is for the purpose of finding local businesses.
Millions of people use Google Maps daily, so you can just imagine the number of consumers you can get to your site just by listing your website to Google Map. If your business caters to local customers then a free Google Maps listing would make it easy for customers in your city to find you.
If you’ve heard of internet marketing then you will realize that it is pretty difficult to get your business at the top of the search engines considering the many big companies who have seemingly-endless resources to keep their businesses on top. The playing field however gets even when it comes to local search marketing because here, the competition is no longer as scary.
If you are a brick and mortar business that relies on the local community for customers, then think of this local market when you are campaigning online. Use keywords that are locally oriented if you want high search engine visibility in Google Maps. Instead of merely using chocolate factory, make it more local by targeting New York chocolate factory.
When your company is listed on Google Maps, it is easy for your potential customers to find not only your business, but also specific information about your business, including your contact details, operations hours and even a photo or video of your company or products. The best part is the detailed map of the location of your business, which comes with the listing, and which makes it easier for your customers to get directions to your establishment.
You do not need a website to get on the listing of Google Map, although having one would be more advantageous for your business. Getting your business into Google Map is also easy, and will only take a few minutes.
How to set up your Google Map account
It is easy to include your business in Google Maps. Just go to Maps.Google.com and then click the link that says “Put Your Business On Google Maps’ link”. With a Google Map account, you can now proceed to the next step.
- Once you have logged into your Google account, you can click the link which says “Add New Listing”. This is the time to enter all basic information about the business including the physical address, email address, phone number and your website if you have one. The screen’s right-hand side will show your listing as well as the corresponding map location. You will get the chance to fix an incorrect marker later on. You can also include more information about your business including the types of payment accepted and hours of operation.
- After you have submitted your business listing, Google will call you to verify the phone number you have listed on your account. You will then be given a PIN which you can use to verify your Google Map listing. Wait for a few weeks to see your business in Google Maps.
It is not enough that you get your business listed in Google Map though. Add lots of videos and images about your business and products to help improve your Google profile.
If you have established your website then do not be complacent just leaving it like a parked vehicle. Make sure you optimize your website by adding the contact details of your business, links and local terms and phrases on every page. Google profiles with more reviews get higher weight so it is best to get some reviews from customers or friends on your Google Maps profile.
Google Maps can be a powerful weapon in local search marketing. You can use this tool to get new customers and leads to your business especially if you know how to optimize your listing.
Localized search is becoming a trend nowadays, and with customers peppering their keywords with local modifiers, your Google listing could easily come up in the organic search engine pages. Google understands that searches with local modifiers have a local intent so what comes up in the search is the local directory or Google Maps.
A localized search phrase may yield a much lower sales volume compared to a much broader search term. However, if you want a strong conversion ratio then you can do better by using local modifiers with your keywords as those doing a localized search usually have the intent to buy. Getting your business on top of Google Maps would keep your business at an all-time high.
If you want your business to be highly visible in searches then make sure your business is found on Google Maps. The Eye Tracking and usability Test conducted by Google shows that most internet users who view a web page look at the monitor’s top left portion first. This is exactly the area where Google Maps is shown.
With your business prominently listed on Google Maps, you will have more chances of being seen first by your target clients, way before other businesses vying for the organic search results’ top spot.
This topic is the burning question on every business owners mind – well anyone who has a website actually. So how DO you get more traffic to your website?
It’s all about how you market yourself online. If you have a great website and you are in the first couple of spots on page one that is fantastic. But what do you do if that is not the case. It can take a few months to get great rankings when you get started with SEO so what else can you do to drive traffic to your website in the meantime?
You can do that through social media and videos. If you really get engaged with one or two social media platforms, you can gain a loyal following. With Facebook you can run an ad – either offer a contest (the #1 ad people respond to), or an event. Events are interesting because you can answer questions in real time.
LinkedIn is a more professional platform but there are groups within LI that you can participate in and build relationships. You can run targeted ads inside LinkedIn as well and even show them only to people with certain job titles. Go ahead and look around in LinkedIn – that may be a more comfortable platform for you than Facebook. Just remember that Google is taking into consideration your social media presence now when they rank your site.
My favorite by far though is video. I love video and so do the search engines. Just today I was looking something up in YouTube on “how to”. There are some things you would rather learn by seeing than reading. You can actually get your videos ranked faster than your website with certain terms. What it boils down to is that videos rank AND people search inside YouTube for content. Not only that but related videos show up as well so someone may stumble upon your video when they are looking at something else. Video is typically more expensive but it is what will get you the fastest results.
The best way to get traffic to your website is to implement as many marketing methods as you can and drive traffic to your website from many different sources. Some methods work faster than others such as video, some are more time consuming, some have a longer learning curve. It all depends on the time and money you have to invest.
If you’ll be doing it all on your own or with in-house staff, just choose one method at a time and once you get solid with that consider adding something else to the mix. Just remember to have patience; you are generally not going to see results overnight. But the later you start the longer it is going to take and the more competition you will have.
The main thing is that you want to be putting out content on the Internet so that when someone is searching for your particular product or service – they find you!
One of the biggest questions of anybody who own a website, whether it be the bird watcher with a blog or the mega-corporation that is looking to get into online sales is “how do I get my website to rank higher in the search engines?” It’s the information-age old question.
Unfortunately, the answer is not a simple one, but rather a process. There are many different aspects of Internet Marketing and Search Engine Optimization that all work together as a machine to rocket your website to the top of the list. Internet marketing is a comprehensive beast and that is why it has become an industry of its own. Not only are there many different facets to Internet marketing, but many of them, such as social media and Google Places, are constantly changing.
Additionally, it’s not only about getting massive amounts of people to visit your webpage, but keeping them there and fulfilling their needs. Sometimes it is a long way to the top, but you honestly can’t stop there. Before you begin your Internet marketing adventures, make sure that your site is not only visually appealing, but easy to navigate and full of engaging content. Once you have done that, then you are ready to tackle onsite optimization by doing some keyword research, picking the best possible keywords and optimizing your site and its meta-data.
Then you are ready to get out your big guns and tackle your offsite optimization, which is how you optimize your website and what content you are putting out on the Internet to drive traffic to your website. This is done through the following methods:
Each one of these is its own monster, but together they make your website a formidable force of lead and customer gathering. Sometimes, if your competition isn’t on the ball or if there isn’t much competition to begin with, you won’t have to use all of these methods. The three absolute musts of the list are videos, social media, and Google Places, because these are all separate marketing campaigns on their own. However, if you want your website to climb the ranks, then you need to explore all of the options.